Mrs. Shrinkhala Kushwaha
Visiting Faculty
BACKGROUND
Mrs. Shrinkhala Kushwaha is a seasoned digital strategist and entrepreneur with a strong foundation in performance marketing, analytics, and SEO. As the Co-Founder
of InsideOut, a Mysuru-based digital marketing agency, she has been instrumental in delivering tailored marketing solutions across various sectors. Her academic
and professional journey reflects a commitment to bridging the gap between theoretical knowledge and practical application in the digital realm.
COURSES TAUGHT AT MSB
- Digital Marketing (Core Course, 4.5 credits)
- Digital and Social Media Analytics (Elective Course, 1 credit)
- Master’s Degree, MYRA School of Business
Mrs. Shrinkhala has served as visiting faculty at MYRA School of Business, where she has delivered sessions on Digital Marketing and Digital & Social Media Analytics to PGDM cohorts. Her teaching methodology emphasizes the integration of real-world digital marketing strategies with academic concepts, providing students with a comprehensive learning experience.
INDUSTRY EXPERIENCE
As the Co-Founder of InsideOut since 2019, Mrs. Shrinkhala has led numerous projects focusing on digital strategy, performance marketing, and analytics. Her expertise lies in crafting data-driven marketing campaigns that enhance brand visibility and drive business growth. Her work spans various industries, including education, healthcare, and technology.
TEACHING INTERESTS
- Digital Marketing Strategy
- Performance Marketing
- Analytics and SEO
- Social Media Marketing
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• Data-Driven Decision Making in Marketing
• Impact of Social Media Trends on Consumer Behavior
• Digital Transformation in Emerging Markets
Areas of expertise include
- Customized Digital Marketing Training for SMEs
- Consulting for Startups on Brand Strategy
- Workshops on Strategic Planning and Execution