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Mrs. Shrinkhala Kushwaha

Visiting Faculty

BACKGROUND
Mrs. Shrinkhala Kushwaha is a seasoned digital strategist and entrepreneur with a strong foundation in performance marketing, analytics, and SEO. As the Co-Founder of InsideOut, a Mysuru-based digital marketing agency, she has been instrumental in delivering tailored marketing solutions across various sectors. Her academic and professional journey reflects a commitment to bridging the gap between theoretical knowledge and practical application in the digital realm.

COURSES TAUGHT AT MSB

  • Digital Marketing (Core Course, 4.5 credits)
  • Digital and Social Media Analytics (Elective Course, 1 credit)
EDUCATION
  • Master’s Degree, MYRA School of Business
ACADEMIC EXPERIENCE
Mrs. Shrinkhala has served as visiting faculty at MYRA School of Business, where she has delivered sessions on Digital Marketing and Digital & Social Media Analytics to PGDM cohorts. Her teaching methodology emphasizes the integration of real-world digital marketing strategies with academic concepts, providing students with a comprehensive learning experience.

INDUSTRY EXPERIENCE
As the Co-Founder of InsideOut since 2019, Mrs. Shrinkhala has led numerous projects focusing on digital strategy, performance marketing, and analytics. Her expertise lies in crafting data-driven marketing campaigns that enhance brand visibility and drive business growth. Her work spans various industries, including education, healthcare, and technology.
TEACHING INTERESTS
  • Digital Marketing Strategy
  • Performance Marketing
  • Analytics and SEO
  • Social Media Marketing
RESEARCH INTERESTS
    • Data-Driven Decision Making in Marketing • Impact of Social Media Trends on Consumer Behavior • Digital Transformation in Emerging Markets
TRAINING & CONSULTING INTERESTS
Areas of expertise include
  • Customized Digital Marketing Training for SMEs
  • Consulting for Startups on Brand Strategy
  • Workshops on Strategic Planning and Execution