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Managing Trustee

Kantharaj Urs, is a self-made entrepreneur and a successful investor who has carved out a niche for himself with over 30 years of experience in multiple businesses.

Starting at the age of 16, Kantharaj Urs opened an automobile service station in Mysore which paved the way for the launch of URS KAR – a multi-brand automobile dealership that has grown into a benchmark for the automobile market in Karnataka. Starting with the auto dealership of Daewoo in 1997, URS KAR and its sister concerns today represent brands such as TATA Motors, Renault, Hero, Jeep, and Morris Garages.

Building on his entrepreneurial success and inspired by a cause to give back to society, Kantharaj Urs envisioned building a global business school at the heart of heritage, in the city of Mysuru. MYRA School of Business was founded on this vision, under the aegis of Mysore Royal Academy, as a boutique business school with global perspectives, in 2012. Over the years, MSB has been redefining the delivery of business education in the country, creating leaders of tomorrow.

With his flagship business having grown past its silver jubilee, Kantharaj Urs continues to pursue excellence and take innovation to new levels. As an entrepreneur, his pursuit for best in class service has continuously earned his brand the best-managed dealership awards across India; as a business leader, his varied interests have resulted in 5 successful brands being launched; as an investor, he mentors a start-up that is revolutionizing the auto service industry; and as a visionary, his pursuit to provide global education in the country has resulted in the launch of Mysore Royal Academy and MYRA School of Business.

Awarded the best upcoming B School by Economic Times in 2017 and regarded as one among the top 50 business schools in the country, MSB is delivering on Kantharaj Urs’s aspiration to offer world-class education and exposure to students in India and across the world. In essence, the school’s pursuit is to deliver the vision set by the leader – “To be a global business school recognized for its unique learning ecosystem that nurtures entrepreneurially inspired and socially responsible leaders of tomorrow”.