Dr. Purba Halady Rao
Faculty
Background
Dr. Purba Halady Rao has been a Professor for more than 30 years teaching and conducting research on topics such as Analytical Models in Marketing, Business
Analytics, H.R.Analytics, Marketing Research, Green & Sustainable Supply Chains, Water Management concerns from the Private Sector perspective, Water & Climate
Change Management, Corporate Environmental Management, Predictive Modeling in Strategic Decision Making, and Entrepreneurship Management.
EDUCATION
She is a Doctorate in Management from Indian Institute of Management Calcutta (FPM, IIMC 1976), has a M.Sc. in Applied Math from Science College,
University of Calcutta and a B. Sc. In Math(honors) from Presidency College Calcutta.
Courses Taught at MYRA:
(1) Multivariate Analysis In Business Decisions (2) HR Analytics
ACADEMIC EXPERIENCE
Dr. Purba has taught for over two decades as Professor at the Asian Institute of Management, AIM, Manila, Philippines.
On return to India, she continued teaching as Visiting Professor at Indian Institute of Management, Ahmedabad; Great Lakes Institute of Management, Chennai; IIM Ranchi; and, Myra School of Business, Mysore. She was included in the Top-10 Analytics academicians in India, as per survey in 2014. She has also taught in China in 2016 at the Fudan University, School of Economics, Shanghai, as Visiting Professor.
Industry Experience:
From 1976 to 1984, she worked in India in the following organizations:
(a) BHEL, Bharat Heavy Electricals, in the Corporate Strategy office (1976- 1978);
(b) the Efficiency Bureau at Railway Board, Ministry of Railways (1981-1984).
Teaching Interests: Analytics Sustainability, Climate Change
Paper Publications:
Books:
The Climate Conscious Corporate, June 2026
HR Analytics for practicing managers, 2023
Greening the Supply Chain, A Guide for Asian Managers, 2008
Business Analytics, an Application Focus
Some research publications:
(1) “Does Awareness to Climate Change lead to Behavioral Change?” Co-authored with Indrani R.Halady, 2010, International Journal of Climate Change Strategies and
Management , Emerald, UK, (2010) Vol2. No.1.
(2) “Do Green Supply Chains lead to economic performance?” 2005 International Journal of Operations and Production Management, IJOPM, co-authored with Diane Holt Vol 25, N0.9
(3) “Greening the Supply Chain: a new initiative in Southeast Asia” Vol. 22 Nov. 2002; IJOPM – International Journal of Operations and Production Management. (IJOPM)
(4) “Greening Production – A South East Asian Experience” IJOPM (2004), Vol 24 No. 3, International Journal of Operations and Production Management. (IJOPM)