Prof. Rajeev Tandon

Visiting Faculty - Marketing & Market Research

Prof. Rajeev Tandon, Visiting Faculty - Marketing & Market Research, MYRA School of Business

CONTACT INFO

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BACKGROUND

Rajeev has spent over 30 years helping major FMCG brands sell their products to millions of consumers around the world. He has a deep understanding of Indian, Russian, South East Asian, and Egyptian markets. His excellent track record as a C-level executive is appreciated by students, who value his practical knowledge regarding corporate strategy.

EDUCATION

MMS, Jamnalal Bajaj Institute of Management Studies

B.E., IIT Kanpur

TEACHING FOCUS

  • Brand management
  • Sales and channel management, including acquisitions and their integration
  • Route-to-market strategies
  • Media-to-shelf planning and execution
  • Digital and e-commerce strategies

INTERNATIONAL MANAGEMENT EXPERIENCE

  • Executive Director and General Manager at SC Johnson
    • Led strategy for brands like Raid, Allout, Glade, Duck, Mr. Muscle, and Ziploc)
    • Led business operations for Russia, China, India, and Indonesia.
  • Sales and Marketing Executive for The Gillette Company across India, South Asia, and Egypt

SOCIAL ENTREPRENEURSHIP ACTIVITIES

  • Served as a director on the board of United Way of Russia (2011-2016)
  • Participates in the Global Base of the Pyramid (BOP) Summit in Delhi