Prof. Rajagopalan Srini

Adjunct Faculty – Marketing

BACKGROUND

Professor Rajagopalan has a corporate work experience of about 17 years across global markets including the US, Europe, Japan, Africa, and India. His functional areas of work include Consulting, Marketing, Product Management, Sales & Sales Operations, and Strategy formulation in Citicorp/iflex, Oracle, Wipro Tech.

Post his work experience, he has been teaching in various MBA programs in some of the top B Schools in India for the past 10+ years.

EDUCATION

Fellow Program in Management – Pursuing

Master of Management Studies, BITS Pilani

Chartered Financial Analyst, ICFAI

TEACHING INTERESTS

Professional Skills for Business, Consulting, International Business – Marketing and Sales, Innovation, Product Management, Marketing Analytics, Marketing Strategy, and Sales.

CONSULTING AREAS

  • Enhancing marketing and sales effectiveness through a deep understanding of business goals, marketing/sales processes, and IT systems.
  • Techno functional consulting in CRM/SFA and Marketing Automation
  • Just completed a consulting project in the area of Marketing Research & Campaign Analytics for the May 2021 TN state elections.
  • Currently consults a global conglomerate (annual turnover of INR 25,000 crore plus a diversified group) in streamlining their sales, marketing, and business acquisition areas.