Dr. Ashwani Singh
Assistant Professor - Marketing
BACKGROUND
Ashwani Singh is Assistant Professor in the area of Marketing. He has completed his doctoral studies from Indian Institute of Management – Bangalore. He has more than a decade of experience across industry and academics. He has worked in data science research and development and is a thought leader in the emerging field of Responsible AI. He has also worked in primary market research and managed qualitative and quantitative research for leading brands.
COURSES TAUGHT AT MYRA
- Marketing Management
- Services Marketing
- Product Management
- Business Research Methods
- Research for Marketing Decisions
EDUCATION
Ph.D. in Marketing, IIM Bangalore
PGDC, Mudra Institute of Communications Ahmedabad
Bachelors in Management Science, Devi Ahilya University, Indore
ACADEMIC EXPERIENCE
Assistant Professor Marketing at Birla Institute of Management Technology (BIMTECH), Noida
INDUSTRY EXPERIENCE
- Senior Manager Data Science at Mphasis Nextlabs, Bangalore
- Associate Project Director at IMRB, Bangalore
TEACHING INTERESTS
- Consumer Behavior
- Marketing Management
- Market Research
- Behavioral Decision Making
RESEARCH INTERESTS
Consumer Judgment and Decision Making, Evolutionary Psychology, Cognition of Numbers, Dual Processes, Rationality
TRAINING & CONSULTING INTERESTS
- Data Science for Marketing
- Managerial Decision Making
- Responsible AI
ACADEMIC RESEARCH
- Cognitive Reflection Increases Sensitivity to Construal Level Effects (with K.
Mukherjee). IIMB Working Paper #552. - Response Mode Effects in Consumer Judgments: Percentages vs Numbers (with K.
Mukherjee). IIMB Working Paper #551. - “A Dual Process Model of Impulse Purchase”. NASMEI Marketing Conference. Dec,
2011. - (In co-authorship with Dr. Rajneesh Krishna) “The effect of advertising clutter
manipulation on brand recollection”. NASMEI marketing conference, Dec, 2009.
