Associate Professor, Marketing
Arizona State University, USA
PhD: Arizona State University, USA
Professor Laurel Anderson is Associate Professor of Marketing at Arizona State University. Her expertise is in cross-cultural management, global and transformative consumer research, and innovation/entrepreneurship.
Her research focuses on creativity, going between cultural worlds, health well being, and challenges and strengths related to poverty, culture and immigration. In her research, she utilizes predominantly interpretive and community participatory action research methods. Her current projects include a community action research project on diabetes with Hispanic immigrants and an indigenous population, adolescent socialization on the internet, stakeholders in a subsistence marketplace, Hispanic consumers going between different cultural worlds, generational differences in Hispanic immigrants, generational differences in computer literacy in India, consumer activism and the reclamation of public space.
Her research has appeared in Journal of Consumer Research, Journal of Consumer Behavior, Interpretive Consumer Research, Marketing Education Review, and at numerous academic conferences. She was awarded the United States Department of Education International Business Grant (1995-1999) and is a member of the Academy of International Business
Previously, she was Director of Institute for International Management at Arizona State University and has also taught at Bocconi University, Thunderbird Graduate School of Global Management, Naval Postgraduate School, University of Torino, University of St. Thomas, University of Minnesota, University of Virginia, and Virginia Polytechnic Institute.
And prior to academics, she developed community health programs focused on children and families, including a crisis intervention center for children. She has lived and worked mainly in the United States, Italy, Japan, Thailand, and Iran.
Professor Anderson holds a Bachelors from University of Minnesota, Masters from University of Washington, and PhD from Arizona State University.