Dr. Shesha Shah has over 25 years of experience in areas of Advanced Analytics. She has worked with global giants like Yahoo!, Travelocity and Dell Computers and then started on her own as a consultant in areas of BI and Analytics, where she worked for Retail, Finance, Government as well as Healthcare. She is a founder member at two product companies, Le BooM (in Retail ) and eRx (in Healthcare) currently. Shesha is an MS and PhD in computer science from IISc, Bangalore. She also has 10 technology patents to her credit. At Dell, she was awarded the ‘DELL innovator, 2012’ for product innovation and standing up Social Media Analytics practice for Dell’s Global Marketing business. She is passionate about leveraging analytics and technology to gain insights and deliver the solution business want. She will be sharing practitioners' perspective from the domain of analytics.