Dr. Purba Rao has been a Professor more than 25 years teaching and conducting research on topics such as Business Analytics, Climate Change Management, Green Supply Chain Management, Corporate Environmental Management, Predictive Modeling in Strategic Decision Making , Marketing Research and Social Entrepreneurship Management.
She is a Fellow in Management from Indian Institute of Management Calcutta, has a M.Sc. in Applied Math from Science College, University of Calcutta and a B. Sc. In Math(honors) from Presidency College Calcutta.
Over the past few years she has been a Visiting Professor at Indian Institute of Management, Ahmedabad IIMA, at Great Lakes Institute of Management and IIM RANCHI. From 1998 until Jan 2009, for 20 years, she has been a Professor at Asian Institute of Management, AIM, Manila, Philippines.
Her latest book publication “Business Analytics, an application focus”, PHI, 2013, is now used as textbook for Business Analytics course in many major Business Schools in India.
Recently she was included in the Top 10 most prominent Analytics Academicians in the country.
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