Prof. Ashok Pratap Arora¸ M.Sc. (Physics)¸ M.B.A.¸ Fellow (Doctoral Program) of Indian Institute of Management¸ Ahmedabad with over 30 years of teaching experience in institutes like Indian Institute of Management Calcutta¸ University of Bocconi¸ Milan¸ University of Torino¸ National Institute of Design¸ Ahmedabad¸ University of Allahabad etc. He had been India Chair Professor appointed by the Indian Ministry of External Affairs in Management at Lagos Business School.
He has also worked in the marketing research industry at senior executive positions. He had been in the board of several organisations such as Calcutta Stock Exchange¸ Indian Institute of management Calcutta etc.
Prof. Arora has also been consulted by over 40 organizations in India and abroad. Some of his consulting clients include Bharti Airtel Ltd., Government of India¸ Henkel Italia¸ Larsen & Toubro Ltd.¸ J.K Synthetics Ltd.¸ BPL Ltd.¸ ACC Ltd.¸ IMRB¸ Indica Research¸ Indian Rayon and Industries Ltd.¸ Grasim Industries Ltd.¸ Maruti Suzuki Udyog Ltd., Punjab National Bank, India Steamship Ltd.¸ Norwegian development agency NORAD¸ Reserve Bank of India and Cooksons Ltd.¸. He has conducted over 50 management training programs for working managers. Some of the organizations for whom he has organized such programs are Bata India Ltd.¸ Bharti Airtel Ltd., Nokia Ltd., Anand Bazar Patrika Ltd.¸ HCL-Hewlett Packard Ltd.¸ Crompton Greaves Ltd.¸ Hindustan Unilever Ltd.¸ IBP Ltd., Greenfield Ltd., Lintas Advertising, and Grasim Industries Ltd. His main interests are in the area of Cyber Marketing¸ Marketing Research¸ Marketing Strategy and Brand Management.
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