About US

InSight Talk (36) | Facebook Capitalism | Dr. Yasmin Ibrahim, Queen Mary, University of London





InSight Special Lecture (36)

"Facebook Capitalism: Straddling between ideals and frailties of the human condition"


Dr. Yasmin Ibrahim

Reader in International Business and Communications
Queen Mary University of London School of Business and Management
Visiting Professor, MYRA School of Business


Date: Tuesday, July 25, 2017 | 04:15 PM

Venue: MYRA School of Business

Talk Summary:


Dr. Yasmin Ibrahim explores the notion of ‘Facebook Capitalism’ where there is pervasive production of value through human agency luring us into a world of communion, empowerment and self-representation.

Dr. Ibrahim argue's that this Facebook capitalism while leveraging on the lure of the ideals, extracts value through the commodification of human as data, audiences and as content creators on the Web.

These human condition where we see ourselves mirrored and captured through screen cultures and the insatiable appetite to consume ourselves and others on the screen is an integral part of our vulnerability in postmodernity; one which works for the servitude of a networked, self commodifying, data-driven and value-based Facebook capitalism.   


About the Speaker:

Dr Yasmin Ibrahim is a Reader in International Business and Communications at Queen Mary, University of London and is the Director of Taught Postgraduate Programmes.

Dr. Yasmin Ibrahim has a wide array of research interests which are multi-disciplinary in approach. She has published extensively in the field of media and communications. Her research on new media technologies explores the cultural dimensions and social/ethical implications of ICTs in different contexts. Beyond new media and digital technologies she writes on political communication, political mobilization and empowerment from cultural perspectives.

Her other research interests include media literacy, visual economies and risks that have emerged in digital environments with the convergence of technologies. She also writes on the construction of Islam in post-modern society and the need to build theories from post-colonial perspectives in the field of media and communications.

You are cordially invited

Dr. Shalini Urs

Chairperson, MYRA School of Business




Simple Picture Slideshow:
Could not find folder /home4/myraacin/public_html/images/Insight(36)-Dr.Yasmin