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InSight Talk (36) | Facebook Capitalism | Dr. Yasmin Ibrahim, Queen Mary, University of London

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InSight Special Lecture (36)

"Facebook Capitalism: Straddling between ideals and frailties of the human condition"

by

Dr. Yasmin Ibrahim

Reader in International Business and Communications
Queen Mary University of London School of Business and Management
Visiting Professor, MYRA School of Business

 

Date: Tuesday, July 25, 2017 | 04:15 PM

Venue: MYRA School of Business

Talk Summary: 

Dr. Yasmin Ibrahim explores the notion of ‘Facebook Capitalism’ where there is pervasive production of value through human agency luring us into a world of communion, empowerment and self-representation.

Dr. Ibrahim argue's that this Facebook capitalism while leveraging on the lure of the ideals, extracts value through the commodification of human as data, audiences and as content creators on the Web.

These human condition where we see ourselves mirrored and captured through screen cultures and the insatiable appetite to consume ourselves and others on the screen is an integral part of our vulnerability in postmodernity; one which works for the servitude of a networked, self commodifying, data-driven and value-based Facebook capitalism.   

 

About the Speaker:

Dr Yasmin Ibrahim is a Reader in International Business and Communications at Queen Mary, University of London and is the Director of Taught Postgraduate Programmes.

Dr. Yasmin Ibrahim has a wide array of research interests which are multi-disciplinary in approach. She has published extensively in the field of media and communications. Her research on new media technologies explores the cultural dimensions and social/ethical implications of ICTs in different contexts. Beyond new media and digital technologies she writes on political communication, political mobilization and empowerment from cultural perspectives.

Her other research interests include media literacy, visual economies and risks that have emerged in digital environments with the convergence of technologies. She also writes on the construction of Islam in post-modern society and the need to build theories from post-colonial perspectives in the field of media and communications.

You are cordially invited

Dr. Shalini Urs

Chairperson, MYRA School of Business

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InSight Special Lecture (36)

"Facebook Capitalism: Straddling between ideals and frailties of the human condition"

by

Dr. Yasmin Ibrahim

Reader in International Business and Communications
Queen Mary University of London School of Business and Management
Visiting Professor, MYRA School of Business

Tuesday, July 25, 2017 | 04:15 PM | Athena Auditorium

 

On the July 25, 2017, MYRA School of Business had the rare opportunity in hosting Dr. Yasmin Ibrahim at its Mysore campus.

Dr. Ibrahim is presently associated with the School of Business and Management at the Queen Mary College of London (QMUL) as Reader in International Business and Communications. Dr. Ibrahim also is a part of the eclectic galaxy of faculty members at MYRA. As part of the Ph.D. Partnership Scheme under ICSSR-ESRC & UKIERI – Dr. Ibrahim was visiting Mysore with Ms Gynna F Millan, QMUL Doctoral Researcher when MYRA hosted them for the 36th Insight Special Lecture.

Known as a consummate researcher – Dr. Ibrahim has had a wide array of research interests which tend to be multi-disciplinary in approach. She has published extensively in the field of media and communications. Her research on new media technologies is known to explore the cultural dimension, social and ethical implications in the diffusion of ICTs across different contexts. On July 25 (Tuesday), her lecture was aptly titled – ‘Facebook Capitalism: Straddling between ideals and frailties of the human condition’.

In her talk to the MYRA academic and student fraternity, Dr. Ibrahim explored the notion of ‘Facebook Capitalism’ where there is pervasive production of value through human agency luring us into a world of communion, empowerment and self-representation. Dr. Ibrahim argued that it is this ‘Facebook capitalism’ while leveraging on the lure of the ideals, extracts value through the commodification of human as data, audiences and as content creators on the Web. These human condition where we see ourselves mirrored and captured through screen cultures and the insatiable appetite to consume ourselves and others on the screen have become an integral part of our vulnerability in postmodernity; one which works for the servitude of a networked, self- commodifying, data-driven and value-based Facebook capitalism.

Keeping up with its on-going series of enriched talk lectures MYRA would also be hosting Dr. H Raghav Rao for the 6th EnVision Tech Talk titled ‘Business Intelligence & Business Analytics’ on the July 28, 2017 on campus. Dr. Rao presently is the AT&T Distinguished Chair in Infrastructure Assurance and Security with the University of Texas at San Antonio.

 

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