InSight Talk(32) | Content Analysis of Electronic Conversations | Dr. Binod Sundararajan | Nov 11, 2016

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Invitation

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 InSight Special Lecture (32)

“Content Analysis of Electronic Conversations in Learning Environments"

by

Dr. Binod Sundararajan 

Associate Professor of Management

Associate Director, Rowe School of Business

Academic/Research Director, CELNET

Dalhousie University

 

Date: Friday, November 11, 2016 | 11:30 am

Venue: Athena Auditorium, MYRA School of Business

 

Talk Summary:

The talk will focus on how to investigate the effectiveness of text messaging as a learning tool for higher level courses; provide insights into the use of texting as a supplemental, yet critical learning tool in the teaching and learning process and present a modified functional code categories model to assess electronic messages and conversations. Quantitative analysis of survey data indicated that IM and Texting, when used for meaningful discussions around subject matter, gave voice to people in the group and allowed them to overcome language barriers.

 

About the Speaker:

Dr. Binod Sundararajan has Masters and Doctoral degrees from the Rensselaer Polytechnic Institute, USA. His areas of expertise include Organizational Communication, Social Network Analysis, Historical Data Analysis, Systems Theory, Constructivism, Content Analysis, Networking Technologies, Social Media and E-Learning. He has published international select journals and is currently authoring a Textbook on Business Communication titled ‘Lean and Ethical Communication for Business’ (Oxford Publications).

As the Associate Director of the Rowe School of Business, Faculty of Management at Dalhousie University, Dr. Sundararajan is closely involved with the AACSB re-accreditation Process, by institutionalizing Assurance of Learning (AOL). His visit help MYRA in setting up its AOL as part of our AACSB accreditation process.

 

You are cordially invited

Dr. Shalini Urs

Chairperson, MYRA School of Business

Report

 

Dr. Binod Sundararajan

Associate Professor of Management

Associate Director, Rowe School of Business; Dalhousie University

Academic/Research Director, Collaboration, e-Learning and Networks Lab (CELNET)

Area Coordinator, Management Area Group

Content Analysis of Electronic Conversations in Learning Environments

Dr. BINOD SUNDARARAJAN, Associate Professor of Management; Associate Director, Rowe School of Business; Dalhousie University, Academic/Research Director, Collaboration, e-Learning and Networks Lab (CELNET); Area Coordinator, Management Area Group visited MYRA School of Business, Mysore to strengthen and take further the ongoing discussions the partnership between the two institutions.

Dr. Sundararajan visit also included an insightful lecture on “Content Analysis of Electronic Conversations in Learning Environments” under the InSight Lecture Series forum of MYRA on Nov 11, 2016.

Dr. Sundararajan’s lecture illustrated the findings from his extensive research work on elucidating if the technology tools (IM and texting) were useful in facilitating tacit and explicit knowledge transfer at higher levels; if technology tools improved the ability of students to understand the subject matter as compared to the traditional classroom methodologies; the challenges, benefits, and the participation levels of students when technology tools like text messaging, IM, and such were used by the instructors.

The talk focused on investigating the effectiveness of text messaging as a learning tool for higher level courses; provided insights into the use of texting as a supplemental, yet critical learning tool in the teaching and learning process and presented a modified functional code categories model to assess electronic messages and conversations.

Dr. Sundararajan discussed aspects of his research and the different models that were used to gather data and assess the different forms of classroom communications – Face-to-face (FTF), Instant Messaging (IM) and Texting (SMS) carried through 8 rounds, 15-18 participants and over 5-days of 2-hour sessions each day.

The study and findings clearly showed that FTF was more efficient; took lesser time, entailed rich discussions & interactions to broaden perspectives on topics discussed.  Critical discussions and complete group consensus enriched participants both academically and culturally, was the overall opinion of the group, said Dr. Sundararajan.

IM on the other hand imposed some limitations on the learning as it kept them more focused on the task rather than on the discussions and learning.  However, IM was considered ideal for organizing meeting times for FTF discussions; eased and ensured better communication by those who were shy in FTF discussions; has no wait-time to communicate one’s opinion; kept a log of group discussions for later reference and study and even facilitated tracking of progress.  Quantitative analysis of survey data indicated that IM and Texting, when used for meaningful discussions around subject matter, gave voice to people in the group and allowed them to overcome language barriers.

As distance-independent technologies increase the flexibility with which students may participate in higher education programs, they may clearly decrease the opportunities for peer interactions and efficiency in both imparting and receiving knowledge, was the key take away of Dr. Sundararajan’s talk.

The talk was well attended by the business management students of the institution.  Chairperson Dr. Shalini R Urs, Executive Director, Dr. Shrijay D Urs, Senior Associate Dean, Dr. Sudhindra Seshadri, faculty and staff of the institution were present on the occasion.

 

Photos


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